How We Got Here

Today, SubItUp, Inc. (pronounced Sub It Up) is an enterprise-grade online scheduling software used by countless small, medium and enterprise businesses and organizations across the US and abroad. Our scheduling solutions and web-based timeclock products provide any size business with conflict-free schedule creation and management tools that significantly reduce the time and overhead typically required to manage full and part-time staff.

Originally created to solve a basic scheduling issue at MIT's Z-Center. Bob and George, working in a 60 square foot office in downtown Boston, designed SubItUp for simplified shift substitution between employees. The primary goal was to provide employees with an automated way to find other coworkers to fill their unwanted shifts. Achieving this goal in mid-2008, Bob and George set their sights on improving the entire schedule creation and management workflow, one piece at a time.

Now That You've Mastered Scheduling,
What's Next?

We've learned that scheduling is just one aspect of employee management. That's why we have several new things in the works. Things that will push the envelope by combining processes to unify loosely related information in an effort to "close the loop" and have one system that does it all.

Executive Team

Bob Cote, Chief Executive Officer
As Chief Executive Officer, Bob leverages his Marine Corps experiences and high-tech know-how to lead and evolve SubItUp to exceed customers' expectations. With over a decade of experience architecting applications focused in web and mobile technologies, Bob is extremely proficient in analyzing business processes to find pragmatic and cost effective solutions to scale functionality while increase usability. These attributes provide the SubItUp team with the vision and execution experience to build an ever-evolving suite of tools found within SubItUp.

George Dirth, Chief Application Developer
George Dirth has been working with Bob at SubItUp since its creation. George received his degree from Oregon State University in Computer Science with a concentration in Information Systems and a minor in Business. He has nearly a decade of practical experience in Web, working for a variety of interactive agencies as well as on his own. His experience coupled with his educational background make him a valuable asset to the SubItUp team from a high level strategic perspective as well as a lower level implementation focused perspective.

Bob Giguere, Manager of Product Support Services
As Manager of Product Support Services, Bob works with customers in product education, manages the on boarding/ account setup, and develops new tools to continuously improve the user experience. Bob is a graduate of Brown University with a concentration in Mathematical Economics, in addition he brings a background of application development and three years’ experience as a secondary educator.

Advisory Board

Carl Spang
Carl currently serves as President of Falcon Performance Footwear in Lewiston, Maine, which he purchased with a partner in 2007. Falcon manufactures highly-engineered footwear for the North American firefighter and industrial markets. Carl also provides management and operations consulting on a limited basis.

Carl has spent most of his career in the electronics industry. He worked for Digital Equipment Company in a variety of management positions until 1994, when he started the Kestrel Group, Inc. Kestrel specialized in ERP selection and implementation, as well as operations management. Clients included Ayst, Millipore, Jeppesen, Sun Microsystems, Kodak, PRI, and Pfizer as well as privately-owned companies in the material handling, PPE, and system-built housing industries. During this period, Carl participated in bringing two new software products to market: RTS Software's StockFirst for logistics inventory, and a custom sales leads management system for system-built housing manufacturers.

Carl holds a B.A. from Boston University, and an M.A and M.B.A. from the University of New Hampshire.

Frank Burr Jr.
Frank currently resides in Hingham Ma and is a father of 4. Frank started his career at Lehman Brothers in 1988 and an equity sales representative. In 1996 he was hired by Robertson Stephens to help launch a new Boston office and expand their footprint in the East. Robertson specialized in emerging growth companies and during his 5 years at Robertson they lead or co-managed hundreds of IPO's and secondary offerings. In 2001, Frank started Discovery Capital Partners and was an active Hedge Fund manager focusing on micro to small company growth stocks. In January of 2009, he became a partner at Total MRO which is a personal protection disposable apparel company based in Guilford CT.

John O'Neil
John currently serves as the Data and Analytics Process Leader/Manager, Plymouth Rock Assurance & Former IT Director, Exit41 Inc. John has 28 years of experience in the IT field, including software development, database design and development, and network design and security. He currently manages all data for the New England Product Group within Plymouth Rock Assurance, where he's worked for 4 years. He was the IT Director for Exit41 Inc, a startup firm specializing in POS software for quick serve restaurants.

In addition to these senior level leadership positions, he has held positions in application development, database development and R&D at Epsilon Data Management, Inc., where he worked for over 14 years.

John holds a degree in Chemical Engineering from Villanova University. He resides in North Andover, MA, with his wife Rita, and has three children.

Jason M. Lyon
Jason currently serves as the C.E.O. of The Common Man Family of Restaurants in Ashland, NH. Jason began his career with The Common Man as a dishwasher at the age of 14 at The Common Man in Ashland. Over the years, he has held numerous positions within The Common Man family, including prep cook, server, bartender, general manager, executive general manager and director of operations. In 2000, Jason became CEO overseeing the daily operations of the Common Man Family. Continuing in the grass roots tradition of Common Man, Jason balances his administrative role with taking a hands-on approach to be able to monitor the true heart beat of the company. Jason frequently speaks locally and nationally about the Common Man's philanthropic efforts and counsels businesses and organizations on making charitable giving part of their business models.

Graduating from Plymouth State University (then Plymouth State College) in 1994, he earned a degree in business finance management with an economics minor. A member of Phi Kappa Phi and Delta Mu Delta Honor Societies Jason was inducted into the Inaugural PSU Business Hall of Fame in 2009. Additionally Jason annually mentors over 150 business students from Plymouth State University and St. Anselm College as well as serves on Ashland's Fabulous 4th Committee, The New Hampshire Lodging and Restaurant Association Board of Directors and on the national Board of Directors for the Council of Hotel and Restaurant Trainers.

Matt Fradette
Matt currently resides in Boston, MA and brings in depth knowledge of Inside SAAS sales to SubItUp. Matt currently serves as an Inbound Marketing Specialist at HubSpot, a venture backed software company in Cambridge Massachusetts that specializes in B2B marketing software. Matt spends his time teaching companies how to scale through online marketing and inbound lead generation during a consultative sales process.

Prior to joining HubSpot, Matt was a member of the SubItUp family where he lead the Sales and Marketing efforts during SubItUp's early growth. Before pursuing a career in start ups and software sales Matt worked for a major consumer packaged goods company and held outside sales and dedicated corporate account sales roles in both New York City and San Francisco. His knowledge of the web based software and online marketing space brings a unique perspective to SubItUp's strategy as it continues to scale.

Matt Holds a B.S. degree in Marketing and Management from Siena College in Loudonville, NY